First, let me apologize for not posting much lately. Between work and changing dirty diapers, I haven’t had much time.
But I also haven’t seen much that I felt like posting about - that is, until today, when I saw the above tweet. A lot of people invested in online advertising are probably upset by the relative parsimony of campaigns when it comes to using resources for online ads, which was revealed in the study by Borrell Associates, which found that while campaigns have increased their online spending, it’s still a small part of campaign advertising activity.
However, there is no reason for campaigns to be spending more on online advertising, especially for a campaign with limited resources. While the audience on sites like Facebook is large, the costs for advertising is low and so is the click through rate on ads (Sources: here and here). Online ads can be useful, but they’re not something you want to put a lot of money into when you don’t have to.
